WEALTH TRACKER TRADEMARK LICENSE

Lululemon has responded that it will be defending its proprietary rights вЂњto protect the integrity of our brand, and to safeguard our intellectual propertyвЂќ. вЂњOn top of the numerous clear and obvious differences in design, Peloton and Lululemon's brands and logos are also distinctive and well-recognized, making confusion between products a virtual impossibility,вЂќ the filing adds. Peloton argues that it is easy to distinguish between LululemonвЂ™s and its own items. However, Peloton has filed suit in the US District Court for the Southern District of New York, seeking declaration that Lululemon's infringement claims are invalid. On 11 November it sent Peloton a letter claiming that it would sue the company for patent infringement if it did not cease the sale of the disputed products.

Lululemon, whose five-year co-branding deal with Peloton came to an end earlier this year, claims that PelotonвЂ™s new line of leggings and womenвЂ™s bras infringes six of its design patents. Peleton pushes back against apparel design claims with Lululemon lawsuit вЂ“ Peloton is suing Lululemon Athletica in an ongoing dispute over the exercise companyвЂ™s new apparel collection. The collection will also introduce PokГ©mon to the customisable Converse By You range, which enables customers to tailor their sneakers. The line will feature a variety of apparel, footwear and accessories. ( BD)Д¬onverse launches new PokГ©mon collection вЂ“ Converse is celebrating PokГ©monвЂ™s 25-year history with a new collaboration with the card and video game brand. Other existing licensees include Moose Toys and Penguin Random House, while DippinвЂ™ Dots and Sunkit Growers and Envy Apples are among the promotional partners.

вЂњWeвЂ™ve seen strong interest from licensees in WildBrainвЂ™s new version of the brand, and that halo is fueling a simultaneous renaissance around the classic brand from the 1980s, all of which is testament to the strength of Strawberry ShortcakeвЂ™s appeal across generations.вЂќ New consumer product and promotional campaign partners for Berry in the Big City include IвЂ™m the Chef Too and Bahama BuckвЂ™s ice cream. вЂњStrawberry Shortcake has always had enduring popularity, and the relaunch has seen the excitement around this property ramp up,вЂќ says Jasen Wright, vice president, North America at WildBrain CPLG. Now, WildBrain CPLG has built on the programme by signing new partners from вЂњacross the vintage and contemporary sideвЂќ of the brand. The company already has an established partnership programme with gaming, music, toys, apparel and food products due to launch alongside the animated series.

WEALTH TRACKER TRADEMARK LICENSE

WildBrain CPLG announces Strawberry Shortcake licensing and partnership programmes вЂ“ Strawberry ShortcakeвЂ™s new Netflix series Berry in the Big City has led to new product and partnership deals for WildBrain CPLG and its licensing agency, reports License Global. Coverage this time from Victoria Arnold (VA), Bridget Diakun (BD), Tim Lince (TJL) and Trevor Little (TL). In our latest round-up, we look at Uber resolving a dispute with a New York ad agency, amendments to the Hague System Common Regulations, Converse launching a new PokГ©mon collection, and much more. Every Tuesday and Friday, WTR presents a round-up of news, developments and insights from across the trademark sphere.

Wealth tracker trademark